OUR STORY
LiveItLoose started in the simplest way — during a normal day, in the middle of a conversation that wasn’t meant to change anything. One of us looked at the other and said, “Why don’t we start our own oversized brand?” It wasn’t planned. It just felt right. We had always loved oversized pieces — the comfort, the ease, the way they let you move and breathe and feel like yourself.
At first, it was just an idea. But little by little, it grew into something deeper. We found ourselves thinking about fabrics, fits, colors, and most importantly, what this brand could really stand for. Somewhere along the way, it stopped being only about clothes — and started becoming a way of sharing how we see life.
A life with movement and stillness. With fast days and slow moments. With ambition, calm, growth, and presence. A life where you’re allowed to push, slow down, feel, explore, and simply exist as you are.
That’s when LiveItLoose was born.