VISION & MISSION

OUR VISION

We see Loose as a brand for those who live with intention — people who train hard, move often, explore freely, and find calm in the chaos. It’s for those who value comfort without compromise and express themselves through how they live, not just what they wear.

Our vision is to grow a global community grounded in the spirit of #liveitloose — where movement, health, and adventure flow together, and clothing simply follows the rhythm of real life.

 

OUR MISSION

Our mission is to create high-quality, oversized essentials that move with you — whether you’re lifting, exploring, or simply living. Inspired by a lifestyle rooted in freedom, nature, and intentional movement, our pieces are designed to feel effortless, grounded, and real.

We’re here to help you feel comfortable in your body, connected to your rhythm, and free to live every moment your way.
That’s what it means to #liveitloose.